• Octa+ | Price freeze | Banner, Newsletter

    In April 2012, the government decided to freeze energy prices until the end of the year. As if we stop using the heating in January, February and March! It is highly likely that prices will resume their upward trend when this price freeze period comes to an end – i.e. in the middle of the winter in January! OCTA+ is taking advantage of this absurd government measure to launch its natural gas offer at one of the lowest prices in the marketplace. Better still, our prices will remain fixed for one year.

  • Agoria | Pixel Challenge | Digital Expert, Pixel Challenge

    The IT sector suffers from a poor image among students. Agoria, the information technology federation, asked Van Piperzeel to turn things around with an awareness campaign. Because the fact is, this vital sector ends up with a shortage of 4000 IT specialists each year. So we rebranded the old job title of IT specialist and renamed it Digital Expert, the profession of tomorrow. We also ran the www.pixelchallenge.be competition (via the NRJ and MNM radio stations), which produced the new name. Fancy becoming a Digital Expert? www.digital-expert.be

  • Télépro | | Magazine FR, Radio FR

    Back to Basics for the new Télépro campaign. The campaign highlighted a truism contained in the brand name: Télépro refers to the word ‘professional’. Our message: «To find out about everything that’s on TV, read the magazine that’s written by the TV pros» was broadcast on radio and in magazines.

  • Di | Di gives you every right | Radio FR

    The purpose behind Di was to build a genuine store brand. Based on strong trends (reconciling the traditional role of the woman with that of the liberated woman involves a great many requirements and is far from obvious for Mrs. Average), our aim was to position Di as the partner of the modern woman.

  • Nearly New Car | Masterpieces | Magazine FR, Magazine NL, Radio FR, Radio NL

    Some things gain value with time, especially works of art. That was the insight behind our latest campaign for Nearly New Car. Recent pre-owned and demonstrator Mercedes cars were linked to masterpieces that only get better as time goes by.

  • Bernard-Massard | Bernard-Massard - Big girls don't cry | Print

    Changing a brand image can be a lengthy process. Following on from the success of the first two years, we took the campaign a step further, retaining the upscale highlights of the product to continue developing the brand’s attractiveness. This highly visible campaign was featured mainly in supermarket car parks and in a number of specifically targeted magazines.

  • Braille | You still have so many things to see | Print, Web

    As we age, our eyesight tends to get worse. And as our eyesight deteriorates, we become aware of just how important it is - which can make us more willing to donate. Our aim with this campaign is to reach the over-60s (the primary target age group for the Braille League). And instead of highlighting the handicap and its effects, we want to adopt a more positive approach by channelling some of the emotions that our eyesight generates.

  • JFB | Les Passeurs (The Informants) | Print Informes, Print Passeurs, Radio spots Informes, Radio spots Passeurs, Web Informes, Web Passeurs

    For the fourth year in a row, Belgian French-Language Newspapers (JFB) appointed us to create their "Open My Daily" campaign. After the success of "Les Informés" we came up with a rather intriguing follow-up, well beyond the clichés of the campaigns aimed at young people.

  • Touring-Insurances | Taking the drama out of insurance | Radio spots FR, Radio spots NL

    Finding the right information and taking out car insurance can be complicated and always seems to take an age. So, if this is not exactly your favourite hobby, why not get the cover you want via Touring-Insurances? We'll explain everything you need to know. Because we like to look after you as much as we do your car. Who said direct insurers never provide any service?

  • Bernard-Massard | But where is Bernard? | Field, Print, Web

    Bernard-Massard was suffering from an old-fashioned image and lower sales in the wake of the emergence of more aspirational Cavas and Prosecos. In fact the former market leader had slipped back to 4th place. So we positioned the product as "the must-have" whenever you have something to celebrate. The campaign staunched the haemorrhage in market share loss and rekindled appreciation for the brand in the trade. The client wanted colourful, positive images showing people being happy as they drank glasses of Bernard-Massard. We didn't disappoint them.

  • OCTA+ | OCTA+ provides energy to serve you. | Brand Identity, Print, Web

    OCTA+, the largest 100% Belgian supplier of Heating Oil and Fuel began distributing Gas and Electricity. Van Piperzeel was appointed to rethink the brand's positioning, which is expressed by the baseline in French and Dutch "On met plus d'énergie à vous servir - Een en al energie voor u". The agency developed a new brand identity, redefined the communication guidelines, totally revamped the website, and also handles mailings, e-mailings and POS material in service stations. An Above-The-Line campaign is to follow.

  • Nearly New Car | Liga der Ongeduldigen - Ligue des Impatients | Case FR, Case NL

    How do you break through the advertising clutter at the Motor Show when you're a small car brand with less budget than your competitors? Instead of communicating on traditional Motorshow conditions, we decided to sell the very fast availability of the Nearly-New Car. Which is a highly competitive argument compared with the often very long delivery lead times spent waiting for new premium-brand cars (BMW, Audi, etc.). Because, as we know, people can be impatient.

  • Landbouwkrediet | Stand by me. | Stand

    As the agency for this cooperative bank, we do more than just create their Above The Line or Below The Line campaigns. We also produce their POS material, as well as display stands for certain events. This is the travelling stand they use for all their shows and fairs.

  • Mercedes-Benz | Sell-out action | TV FR, TV NL

    At the beginning of December 2008, Mercedes-Benz Belgium had 400 new or near-new Mercedes in stock to clear. Urgent brief on Monday morning, TV commercial shot Friday of the same week, on air by the following Thursday. The client's target was to sell between 200 and 250 cars. Result: 360 cars out the door in 10 days of the campaign. Who said "impossible"?

  • Neocare | On your knees for Hirudoid. | Print

    When Neocare asked us to produce a visual for its print ads and POS materials, we made sure they were the crème de la crème.

  • Credit Agricole | Sustainable investing. | Print

    To express its position as an up-and-coming bank, Credit Agricole linked up with Geert Noels, founder of the funds management company, Econowealth, to launch the CrelanFundEconofuture 'sicav', a unit trust that guarantees sustainable and responsible investments. Credit Agricole wanted to use the best-seller by Geert Noels (Econochoc) as the basis for the philosophy behind this new fund. Result: the target for attracting new funds was exceeded by 10%.

  • Curalia | A caring eye on your future. | Corporate identity

    When a healthcare prudential fund that had just changed its name asked us to handle their communication for them (corporate identity, magazine advertisements, field communication), we were very keen to take care of them.

  • Mercedes Europa | The biggest Mercedes dealer in Brussels. | Brochures, Web

    When the country's largest and most prestigious Mercedes-Benz dealer needs to produce a range of ads, create an after-sales booking site, handle e-mailings and produce stationery, guess who they work with?

  • Neocare | Packaging and logos for more mobility. | Packaging

    Our Graphic Design department pulled out all the stops to create the logos and packaging for the entire Neocare range (Mobilat, Mobilisin, Mobiflex and Mobistix). Because mobility is important.

  • Nearly New Car | 125-point safety check | POS, Radio FR, Radio NL

    At the end of 2010, we came up with a campaign focusing on one of our client's USPs: all of the secondhand or nearly new cars sold at Nearly New Car undergo a 125-point safety check. And the history of the world might have been different if everything had had a 125-point safety check.

  • Chabert Invest | We love the business we invest in. | Corporate identity

    When we started the agency, we were very soon contacted by Jean Chabert and Pieter Van Den Bossche, who were going to launch an investment company specialising in clothing and accessories. They wanted a communication strategy in the form of a visual identity, logo and website. It was our first website and we really enjoyed throwing ourselves into it.

  • Make-A-Wish | Virtual Make-A-Wish | Web

    The association Make-A-Wish has existed in Belgium for the past 20 years. To celebrate this auspicious anniversary, we created Virtual Make-A-Wish, which makes children's wishes come true in 20 different - and virtual - ways. If you would like to make their dreams really come true, we suggest you make a donation at the website!

  • Nearly New Car | Dream prices. | POS, TV FR, TV NL

    This was our first campaign for this client. They were 20% behind on their sales targets when they arrived at Van Piperzeel. They finished the year 10% ahead of target. The dream came true, right through to the end.

Complicity: a remuneration based on results

“As a marketing & communication manager, I was always astonished by the lack of involvement by agencies in the results their campaigns were meant to generate. Advertising is designed to generate results, not simply to play to the gallery. Which is why we link part of our remuneration (based on KPIs set together) to achieving or exceeding targets.”

Christophe Reiter, founder and managing director (ex-Mercedes-Benz, Chrysler, Publicis, Sony Europe)

Maturity: we promote the real values of the brands

“When I was a strategic planner in big agencies, I often noticed that no-one cared about brand values. All they wanted was to win an award – or they had some other bad reason. Advertising needs to be a homage to the brand’s origins. Nothing more, nothing less. That’s why we are guided by relevance and consistency. And nothing else.”

Alain Frisson, founder and strategic director (ex-Saatchi&Saatchi, Grey, JWT, Air)

Popularity: people as the unique judge

“Being a creative director in big agencies, as I used to be, it was all about managing the egos of the creative people, as well as the boss and the network (not to mention mine!). When we created this agency, we decided that egos should not be linked to awards won, but to the way our target audience received our campaigns. Which is why we do everything we can to ensure that our campaigns please the public – and we don’t enter for any creative awards.”

Jean-Charles della Faille, founder and creative director (ex-DDB, Grey, Duval Guillaume, Euro RSCG)

Van Piperzeel is an agency that seeks to refocus on the essence of advertising. Which means creating campaigns that are honest and effective – and that please as many people as possible. There are 12 of us here and our offices are in Brussels.

How we work

No barriers between people.
No arrogance.
No power games.
No never-ending presentations.

At Van Piperzeel, we want to work intelligently with decision-makers.

Everybody has the right to be listened to and to give their point of view.
Because we encourage ideas from any source.

Would you like an open discussion about your brand? Call Christophe Reiter: +32 475 96 96 89

Our areas of expertise

Advertising
Brand activation and POS
Corporate design / rebranding
Packaging
Digital & interactive communication

Van Piperzeel

Jachtlaan 140 avenue de la Chasse
Brussel 1040 Bruxelles
Tel: +32 2 737 16 90
Fax: +32 2 737 16 91

 

For general information and new business enquiries, please contact our
Managing Director, Christophe Reiter, - +32 475 96 96 89


If you are looking for an internship, please contact us at